ADVANTAGES
OF AN INDEPENDENT STUDIO
Independent studios are typically owned and operated by professional instructors
who have been trained at one of the major chain operations. Many leave the "big"
schools because they feel they can do it better for cheaper tuition rates, and still make
a better living than they did working for someone else. Sometimes this works. Sometimes
not. Hundreds of independent studios have been opened by flaky dance teachers who were
capable of teaching someone how to do a few dance steps but had little or no knowledge of
how to run a small business. Thankfully, it's gotten a lot better in the past twenty
years. The advantages of taking lessons from the smaller independent studio are primarily
tuition rates approximately half that of the chain schools. Smaller studios generally have
less square footage; fewer staff members; minimal or no advertising; and generally do not
have highly paid office and managerial staff.
As a
general rule, independent studios are more inclined take an individual through dance
training at a pace consistent with the student's ability to absorb, and not hold them back
just to sell more lessons. Independent schools/instructors are not restricted by corporate
regulations which limit the amount of material they are allowed to teach. As a result,
private lesson and multi-level programs are sold at more affordable tuition rates. This
makes dance training more widely available to more prospective students.
There are now huge numbers of independent dance studio
competitions being staged across the country each year. Most are well organized and
recognized by the National Dance Council of America (NDCA). These are for the serious
student of dance who wishes to develop their skill levels to the point where they enjoy
events of this type. Usually they are considerably less costly than those conducted by
major chain operations. Independent studios are more tolerant and willing to accept a
wider range of students. Most independents are not afraid of selling to minority groups or
to members of the gay community which scare the beejeebers out of chain schools who do not
want anyone upsetting their secure little apple cart.
DISADVANTAGES OF AN INDEPENDENT
STUDIO
The disadvantages of independent studios can be just as obvious if you know what
to look for. Once a teacher has left a major chain operation, seldom do they purchase
continued training from qualified coaches such as they received previously. Without
periodic training and upgrading, teachers can become stagnant and behind the times. There
are far too many so-called "teachers of dance" who hang out a shingle with less
than credible credentials. Many do not know much more than the people they teach and sell
lessons. There are no state statutes or laws which require certification of dance
teachers.
A lot of "fly-by-night" instructors teach out of
homes, churches, or rented auditoriums and seldom do they bother with obtaining the proper
business licenses or federal identification numbers for tax purposes. Many don't even
bother to file or pay taxes. Many independents do not carry adequate liability insurance.
Those foolish enough to lease studio space, yet fail to license themselves, have been
closed down by the IRS for failure to pay income tax collected on teachers' salaries.
There is no possible way for students to transfer lessons purchased from one independent
studio to another. Once an independent studio closes its doors there is virtually no way
to collect pre-paid tuition for lessons not taken. There is little, if any, correlation
between the standards or levels of instruction from one independent to another and they
all have their own way of doing business.
WHAT TO EXPECT FROM ANY DANCE
STUDIO
From the time you first call seeking information, to booking your first
appointment, then taking your first lesson, the personnel at any studio will be most
gracious, cordial and polite. They want your business and will practically swoon to get
it. Very few studios will quote you tuition rates over the phone, but all will extend you
some form of very inexpensive "trial offer" as I mentioned earlier. This will
include two or three private half-hours of instruction with a teacher, and possibly a
group class and one party.
The cost for an introductory special can be anywhere from
$10 to $25. You will be told that "all professional dance lessons are 30 minutes in
duration, and that everyone takes them two-at-a-time. However, to begin with, you'll start
with only one 30-minute session in the beginning." Reason? They want you developing
the habit of coming into the studio on a regular basis. You'll be placed with an advanced
instructor who has had extensive sales training. They are experts at finding out the true
reason behind why you came to the studio in the first place. Naturally, everyone says
"Oh, I just wanted to learn how to dance."
That's true, but not the real reason why you're there. It
could be that you're a bit overweight and the doctor has told you to diet and get some
exercise. Possibly you've recently gone through the loss of a loved one, either through
their passing on, or divorce. You're lonely, but don't feel comfortable going to
nightclubs. You might just want to put more fun in your life. Your job is demanding and
your social life sucks. You might be tired of the bar scene and want to meet more
interesting people who like the same things you do. Your marriage or relationship needs a
bit more spice. There are a jillion reasons that people take dance lessons. It's the job
of that first instructor to find out what why you're there in order to develop a program
which will help you solve your problem or overcome your fears and anxieties. During those
first few lessons, an advanced program is carefully constructed and drawn up for you. You
will then be given a short exam and this program presented.
The major studios will hit you with one that is anywhere
from 300 to 500 hours of private instruction, which can mean an investment of tens of
thousands of dollars. They always start high, like a car salesman. If you blink, or cough,
or even pass out, they will revive you, then keep dropping the number of hours and the
cost until it's within the range you can afford. From that point on it is constant
selling. Everything you learn will be first "sold" to you. The thinking and
reasoning behind it, the benefits, everything. Every step pattern you learn will first be
"sold" to you. Also sold are the reasons behind leading, following, timing,
continuity (also referred to as pattern amalgamations), footwork, and styling. Styling
refers to a wide range of items, including head position, body attitude, correct use of
the hands and arms, and on and on. With learning to dance, there is only a beginning.
There is never an end. You will never learn or know it all. If you were to start at age 5,
and study eight hours a day, seven days a week, 365 days a year, you might know 75% by the
time you're 65. It's an impossible task, but a very worthwhile goal to work toward.
QUESTIONS TO ASK BEFORE SPENDING
MONEY
Look carefully around the reception area. It the studio business license current
and on display? Ask to speak to the manager and ask some pointed questions of them before
you take your first trial lesson:
-
How long have they been in business?
-
How much experience does the teacher
have who has been assigned to you?
-
Are they, or is this studio, part of a
national organization?
-
Are they members of nationally known
dance teacher associations?
-
Are they affiliated with the National
Dance Council of America or other such organizations?
-
Are they currently licensed in this city
and state?
-
Are they incorporated?
-
Are all their teachers certified and
passed examinations in order to be able to teach?
-
Do they use binding contracts for
instruction?
-
Do they sell and/or require that
students buy multi-level training?
-
Do they have a ceiling limit on the
amount of hours or tuition rates?
-
Do they sponsor or participate in local
and regional dance competitions?
-
Are all their students expected or
required to enter these events?
-
Do they have regularly scheduled dance
parties and practice sessions for the student body?
-
Do parties cost extra or are they paid
for as part of program training?
-
Does the studio take their students out
of the studio to nightclubs and other dance related functions?
-
Lastly, the best way to find out about
a studio, or any place of business, is to talk with their clientele. Try to talk with
other students at the studio and ask them how long they've been there; how well they've
learned and been treated; do they think the tuition rates are fair and equitable; and
would they recommend this particular studio to their family and friends?
You should know the answers to all these
questions BEFORE you sign anything or take your first lesson at any studio. If the manager
or owner attempts to skirt any issue, or fails to answer any of your questions to your
satisfaction, simply thank them for their time and leave the premises.
SHOP AROUND
Every studio in the country will offer you some type of free or inexpensive trial
lesson or two. Take several at different studios and see which offers you the best service
for the price. Ask yourself a few of the following questions as you make your decision to
continue with your dancing education:
-
Is the studio clean, well-lit and have a
nice ambiance?
-
Was the owner/manager honest and open to
your questions?
-
Were there other students there learning
and having fun?
-
Did you talk with any of the students to
get their views?
-
Was your first teacher knowledgeable and
was the lesson fun?
-
Did you learn anything tangible, or was
it merely a sales pitch for more lesson?
-
Are you satisfied that this particular
studio will give you what you want and help you accomplish your goals?
-
Are they asking you to sign a contract
for additional lessons?
-
Will they let you take the contract to
an attorney before you sign it?
-
Will you be restricted to the material
you'll learn if you only take a short course of instruction?
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