Track Owners Association, Inc.

Track Owners Association, Inc.

May 1998 Feature Report
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FOCUS FOR MAY IS DRAG RACING

This month we’re featuring another very powerful force within the industry but one which, while enjoying thousands of devotees, has not shared the limelight with the road course scales.

Question: How would YOU like to get 800 to 1000 or more entries - all at the low-buck rate of $2 to $3 per entry - and run them all in the space of ONE WEEKEND?

The wisdom behind promotion of drag racing - in all the scales - is as plain and simple  - DRAG RACING IS GOOD BUSINESS!

Why?  Almost any drag strip will make more money per square foot of retail space than any road course - and that’s with just TWO LANES!

Next question: Which track owner will be the first to install an EIGHT LANE DRAG STRIP?

Need more convincing?  Here are several very good points to ponder:

  1. There is no inherent crashing involved - thereby protecting your customer’s investment in slot cars.  As a result this instills an enhanced pride in dragster ownership by the customer that, in turn, reinforces customer loyalty!   That’s called a "virtuous business cycle."
  2. Since most drag racing formats are "bracket races" a major source of customer dissatisfaction - the threat of potential cheating - is rendered a moot point!  In other words…"Can we go back to having fun now? J "
  3. Since the whole slot drag game usually takes one second or less, administering a slot car drag race program is the most efficient format of all!  DRS - Drag Racing Specialties generates 1000 entries in a weekend while it takes the USRA a whole week to process 500.  (Do we hear a distant "Ca-Ching?")
  4. In the continuing trend toward a physically cleaner retail environment…well…slot dragsters never really get dirty in the first place.
  5. For rentals, a coin-op box (by Trik Trax) makes a drag strip a virtual (no, not cyberspace) slot car vending machine.

Want to make money?  Install a drag strip and Go!!

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